Some Effective WiFi Marketing Strategies to Follow
As an ambitious businessman, you must stay ahead of your competitors. In today’s business environment, the competition of every company has become global. The Internet has connected businesses with customers beyond borders. Offline businesses like retail stores and restaurants that didn’t have global reach were finding themselves in an unfavorable situation. This is because they didn’t have an online presence and can’t attract online customers. So, to resolve this problem of brick-and-mortar businesses, a tool of WiFi marketing was introduced.
If you think you are selling some great products in your venues and that is enough for your business growth, you are not aware of how fierce the competition has become. You have to do something extra to boost your business and to increase your sales. The use of WiFi for business is the solution you can rely on for enhancing your marketing efforts. It will help you understand your customers, create genuine loyalty, and strengthen your online presence. Continue reading to learn more about this tool and strategies that you can follow in 2022 for better results.
How Does WiFi Marketing Work?
If a business offers free WiFi to its visitors in exchange for gathering information through a WiFi landing page, this is called Wi-Fi marketing. The WiFi providers then use this information to create targeted marketing campaigns. They can also send personalized messages to their shoppers with the help of that information. When a visitor comes to a venue and tries to connect with WiFi, he encounters a WiFi landing page before he can start browsing. And on this page, he is required to share all the information you have asked only then he can use your WiFi.
Once a customer connects with your WiFi, you can control which website or webpage loads first on his device. For example, you can direct him to your own website, social media page, or webpage that contains links to your website. You also guide your WiFi users to your social channels or even an exclusive coupon that you are offering.
5 Strategies to Use Wi-Fi Marketing Correctly for Growing Business:
Here are some effective strategies for using Wi-Fi marketing in the year 2022 for you,
Create Branded Wi-Fi:
Many retail stores are making a big mistake by offering basic WiFi that doesn’t mention the company in any way. When you offer brand-less WiFi, your customer will not have any engagement with your business in any way. But to actualize improve your business recognition, you have better engagement with your customers. You can do this by creating a branded WiFi; sending your visitors to a specific URL when they want to join your Wi-Fi network. The URL should be branded for your business, reminding customers that you are giving them Wi-Fi for free and making them feel more obligated to make a purchase.