Managing your professional or business reputation is increasingly important in modern times. With a simple online search, any prospective clientele, colleagues or even employers can look you up and check you out. Fortunately, it is also just as possible for you to look yourself up and manage your own reputation. Use the following ideas to do this successfully.
Monitoring your personal reputation or business brand is very critical to online reputation management. Set up automatic alerts to happen when your name comes up. Use Trackur, Monitor This and Google Alerts to send you notices when new content comes up. That way, you can know the very next day, if not sooner, when someone is talking about you.
A good offense helps to deal with negative content. Make sure there are many positive comments about your brand so they will drown out whatever negative comments pop up. Make sure your content is always fresh so that older, negative things fade to the bottom of search pages.
Maintain a good image by working to alleviate customer dissatisfaction. Your concern for your customers has a huge impact on your business. If you can do this online, better yet. Other customers and prospects will see that you are proactive in addressing customers’ problems and will be more inclined to do business with you in the future.
Pay attention to social media forums. As stated by Arnold Worldwide, over half of the consumers out there expect the brands they buy to pay attention to and address comments posted to them via social media. Make sure you reply promptly, preferably within an hour or two. This will help you to stand out from the rest.
If you are going to use anyone’s ideas, you should always make sure to give them credit for that. Everyone out there can learn a little from others, so giving due credit will show people that you don’t think you are above that. This is a great way to earn their respect.
If you make a public snafu, show the world that you are mature and apologize. Everyone makes mistakes, but it takes a big person to acknowledge that. If people see that you are truly apologetic for the wrongs you have done, it will make it more likely that they will work with you in the future.
Watch what you say. This applies to both online and offline interactions. Avoid having any discussions about illegal activity or making derogatory comments. You also want to avoid having yourself and your business tied to images that are explicit or inappropriate. Also, try to avoid doing or saying anything negative that will be on a news station. Potential investors and customers may see these things as red flags.
In the Internet and social media age, your reputation really does precede you. Get in front of this and manage your professional or business reputation wisely and successfully. Use the advice and ideas within this article to accomplish this. Let your sterling reputation set you apart from the pack and enjoy the business and success that comes with it.